Washington Commanders Game-Changing Partnership with Sire Spirits and 50 Cent’s G-Unity Foundation


August 21, 2023, LANDOVER, Maryland – The multi-talented Curtis “50 Cent” Jackson, who is a well-known artist, entrepreneur, philanthropist, Emmy Award–winning actor  and director, has formed a transformative, multi-year collaboration with Sire Spirits, the brainchild of the Washington Commanders in a monumental statement.

The Washington Commanders official cognac is now Sire Spirits’ Branson Cognac and the team’s official champagne is now Le Chemin Du Roi thanks to this ground-breaking partnership.

The Washington Commanders Charitable Foundation and Jackson’s charitable powerhouse, the 501(c)(3) G-Unity Foundation, are working together to support significant community initiatives around the DMV region, and this partnership has an influence that goes far beyond the football field.

The Washington Commanders’ president Jason Wright, was overjoyed at the idea of working with Sire Spirits and Curtis “50 Cent” Jackson on this agreement, saying, “We are happy to have the opportunity to engage with Sire Spirits and Curtis ’50 Cent’ Jackson on this partnership that will assist enhance the game day experience for our fans. We couldn’t have asked for a better partner than 50 Cent, who shares our dedication to supporting the neighborhoods in which we both live and work.

Beginning with the start of this season, Sire Spirits will provide a number of branded experiences within the stadium. Notably, the Club Level Lounge will now be known as the “Branson Lounge & Gallery,” and the themed Club Level Bar that is directly on the 50-yard line will be known as the “50 Yard Branson Bar.”

Through the collaboration, fans over the age of 21 will have the chance to enjoy Sire Spirits’ selections during fan-focused events including the widely anticipated annual Draft Party.

’50 Cent’ Curtis The Washington Commanders’ new ownership presents an exciting opportunity for this team, and we are proud to partner with owners who share our vision and commitment to giving back to the community. Jackson expressed his excitement at Sire Spirits’ expanding footprint in the NFL through this partnership with the Washington Commanders.

Once my Final Lap international tour is through, I’m looking forward to being more involved in the DMV community, attending games, and serving my award-winning cognac and champagne to locals.

Beyond the boundaries of the stadium, this collaboration will give the Washington Commanders’ existing community initiatives in the DMV new life. The Washington Commanders Charitable Foundation (WCCF) will present Jackson’s G-Unity Foundation as the sponsor of the 50/50 raffle on game day.

The Branson Lounge & Gallery, a further manifestation of community spirit, will feature works of art created by regional artists, with 10% of sales going to a charity that the WCCF has carefully chosen.

 The WCCF’s annual Harvest Feast will be sponsored by Jackson’s G-Unity Foundation, which will also provide crucial support for the Foundation’s social justice activities. Jackson’s G-Unity Foundation, which was established in 2003, is consistent in its dedication to developing the social and leadership abilities of inner-city adolescents nationwide.

About the Washington Commanders:

The Washington Commanders were one of the first members of the NFL’s Eastern Division and were founded in Boston in 1932. They are currently owned by a group under the direction of managing partner Josh Harris. Since the franchise moved to Washington, D.C. in 1937, it has left an enduring imprint on professional sports history.

The Washington Commanders are known for their greatness thanks to their roster of numerous Hall of Fame coaches, 19 members of the Pro Football Hall of Fame, and Darrell Green, the illustrious recipient of the Walter Payton Man of the Year Award.

The 1937 and 1942 National Football League Championship games, as well as the Super Bowls XVII, XXII, and XXVI, are among the five World Championship trophies that adorn their trophy cabinet. Their home field is FedExField in Landoverand Maryland, where they have played since 1997.

While business operations are centralized at FedExField, Commanders football operations are headquartered at the OrthoVirginia Training Center at Commanders Park in Ashburn, Virginia.

About Sire Spirits: Since its 2017 launch, Sire Spirits has become well-known in the luxury wine and spirits industry. The brand is the inspiration behind the highly regarded Branson Cognac and Le Chemin du Roi Champagne (“The Kings Path”). Top hotels, resorts, casinos, eateries, nightclubs, pubs and especially professional sports arenas all throughout the United States now display these award-winning labels.

G-UNITY FOUNDATION: The G-Unity Foundation, founded by Curtis “50 Cent” Jackson in 2003, is a ray of hope committed to funding initiatives that develop youth leadership, social awareness, and conscious capitalism. The G-Unity Foundation actively finances, manages, and supports initiatives aimed at helping communities in need through partnerships with both public and private partners.

Houston, where it works with the Houston Independent School District to create the G-Unity Business Lab across six High Schools, is a shining example of its influence.

With the help of visiting professors, organizations, and business professionals like Jackson, this after-school entrepreneurship program equips kids with fundamental business principles and useful skills. The G-Unity Foundation expands its reach with its expanding portfolio of professional sports partnerships, standing shoulder to shoulder with the charitable foundation arms of illustrious teams like the Houston Rockets, Houston Astros, Houston Texans, Sacramento Kings, Indiana Pacers, Minnesota Timberwolves, Vegas Golden Knights and most recently, the Washington Commanders.

The NAACP Toy Drive, Houston’s Christmas Eve Super Dining experience, the Houston Ensemble, the Houston Domesticated animals Show and Rodeo, the American Disease Society, as well as other nearby provincial and public charities are just a few of the causes that Jackson continues to support with unwavering dedication. Every Thanksgiving Jackson and his foundation, organize turkey drives in a number of American cities.

Please visit www.gunityfoundation.org for more details on Jackson’s The G-Unity Foundation and to participate in supporting these philanthropic activities.

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